Not all organizations have skilled public relations professionals to develop and implement strategic communications.
How will you get the word out about the important work you do? How will potential donors understand the impact you make? How can the public support you and your mission if they don't know about you?
Let PR Illuminator guide you to build the skills and confidence to take your public relations to the next level.
Our products are designed to help the novice learn and the intermediate student advance their skills. Our step-by-step guided frameworks are led by professionals with over 30 years of experience in public relations, communications, and media relations.
Learn to communicate the importance of your brand and amplify your messaging. Create effective strategies and execute tried-and-true practices with the PR Illuminator Program.
It’s like flipping the switch on awareness and shining a spotlight on your organization!
Here's how the PR Illuminator
will help you become skilled at public relations.
Learn to create and execute a PR Program
Improve your current strategies
Increase stakeholder awareness
Get strategies if your communications feel 'out of control’
Learn how to build credibility and authority for your organization
Develop solid media relationships
Become a skilled spokesperson
Unscramble your messages!
Creating key messages, proof points and communications can be daunting. We know some great practices to get you started!
Be on the airwaves!
Broadcast media, podcasts, social lives - they are all great ways to get your message out there! But where do you even begin?
Build critical relationships!
Relationships with all your stakeholders is important for success, and so is building a relationship with the media. We'll teach you how to do that.
Hi, I’m Shawna Ogston
Nice to meet you! I am the co-developer and coach of the PR Illuminator Programs. As a Media Relations Specialist with more than 30 years of experience in Public Relations, my specialty has been working with nonprofit, charitable and voluntary organizations.
For decades, I have been an organizational spokesperson and storyteller helping garner critical media awareness of the impact charity makes in our communities.
I am dedicated to achieving outstanding public awareness of the charitable sector and have had extraordinary success. I've been able to create dynamic communications solutions that highlight my clients in their communities. I've forged strong relationships with broadcast and online media; leveraging that networking into unprecedented coverage for the many organizations for whom I've worked and volunteered.
And now, I'm excited to bring my passion and expertise to an accessible online platform with the PR Illuminator Programs to help you be successful!
I’m Betty Ledgerwood
Welcome to our Public Relations Resource Hub! I am one of the co-developers and coaches of the PR Illuminator Programs. With over 30 years of experience in marketing, I have worked with entrepreneurs and large corporations in developing business-to-business strategies and plans.
My forte lies in communications, and I have infused my successes and experiences in marketing throughout the creation of this online PR tool. Both marketing and PR planning require a solid strategy, audience targeting, personalized content creation, and campaign execution.
It is a pleasure to share my expertise in the creation of PR Illuminator resources and to see the two communication specialties come together.
Build awareness of your organization with these resources.
Learn the skills you need to use public relations effectively.
Check back often to see what's new; we are adding resources often!
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